22 Jun Where to integrate technology into your business
An existing business can be easily rejuvenated by a sprinkle of new technology. Technology can help almost every aspect of your operation. There are faster and easier ways to do what you do every day that can save time and energy.
Finance is an area ripe for innovation. Many systems you operate manually can be automated and digitized to save time. This process also creates a digital receipt of all transactions that can be useful down the road. Something as simple as net banking can save you time and effort over the long and short term. Transferring money from your personal to business accounts or paying staff wages can be done in an instant.
Digitizing your invoices is another great way to develop your business. You know the time they received it, when they saw it and when they paid. If ever they haven’t made a payment, you can call them up on it with confidence. Xero is an excellent example (although it is a paid program).
Another program that many businesses use now is bPay but they often don’t take full advantage of the service. As well as paying over the phone and at designated locations, bPay also allows you to pay bills online.
Online stores are becoming easier and easier to create. Allowing online sales can open many avenues for marketing and information gathering. Having a product to push makes your online marketing PR efforts more effective as it gives the targets a call to action and makes evaluation easier using analytics.
Depending on your industry, there will be an online distribution platform for you, if it’s Uber Eats, Shopify or any other offering.
Having an online presence also opens you up to other revenue streams such as display advertising and affiliate revenue that can be a great way to boost your income.
Online job seeking websites make finding new employees effortless. You offer the job and employees will come to you allowing you to choose the most qualified applicant. And if your online presence is good enough, prospective employees may even come to you. Another way technology can help in recruitment is outsourcing platforms like Fiverr. These types of sites platforms offer flexible options to get the service you want at a competitive price.
Aggregators are online programs will find relevant articles about any topic you like. This can help with boundary scanning as it delivers relevant information right to you so you don’t have to research your arena as diligently. These must be taken with a grain of salt as they may not be completely up to the minute and it not guaranteed to catch every important event.
CRM (Customer Relationship Management)
In conjunction with all of these elements you can use CRM to analyse how your business runs and how it can be improved. This is almost like digitizing the management function. This allows you to see where customers are coming from, how long it takes for them to make a sale and can show you how to improve your online systems.
Communicating with your employees can sometimes stray into the irritating, annoying or casual realms. Many managers use Facebook or iMessage but these applications should be left to do what they do best, social communications. Applications like Slack, Basecamp and Trello are built from the ground up as separate applications from our social lives. These make our work and social lives separate thus cuts down on distractions and allows for less micro managing and lets staff to work how they like to. They can also build trust with your employees and allow them to work from home if need be.